Playing to the Crowd

When all is said and done playing to the crowd cannot be avoided. No matter what our personal beliefs or ambitions are people want to hear certain things.

1. They are ok.
2. They can do what they want and when they want to do it.
3. The rules are for other people.
4. There is always tomorrow.

This is one of those lists that can carry on indefinitely so long as it doesn't mean extra work or accountability. Being motivated and driven with a purpose is sadly lacking through many cross sections of society. These human traits are one of the biggest challenges for any marketer to deal with their products, and advertising.

So how then can we ethically fill the needs of people who are prone to failure and doubt? How do we supply products of value with accurate advertising copy for this type of client?

1. Realize people need a leader.
2. Be the leader you can face in the mirror.
3. Provide products of value and at a fair price.
4. Be honest about your products and services.
5. Provide excellent customer service.

Marketers can only try to repair the ills of society by providing great products, however a marketer must realize most people will take the greatest product and put it on a shelf. So we must be passionate about our product, the end user that will provide our income, and keep pushing our own limits.

In our quest for the perfect product, we will find and create many. That is the meaning of progress in the business world. Pushing a button and all of your work being done for you is as unrealistic as being able to fly like superman. Progress demands production, success demands production, so produce.

Not everyone will like or care about your product. Some may even take offense at what you create or sell. The important point or mantra is that someone will care, someone needs it, and most important of all they want to purchase it.

Play the music your market wants to hear and don't worry about the rest. The audience you will have will be far more responsive than if you try to please everyone

"In the cocoon of failure await the wings of opportunity."
William Muncrief 2007
http://www.williammuncrief.com